ABOUT PLACER. AI: Placer. ai is transforming how organizations understand the physical world. Our location analytics platform provides unprecedented visibility into locations, markets, and consumer behavior. Placer empowers thousands of customers—from Fortune 500 companies, to local governments and nonprofits— to make smarter, data-driven decisions. What sets us apart? We've built the most advanced location intelligence platform in the market while maintaining an uncompromising commitment to privacy, proving that powerful analytics and responsible data practices can coexist. Our growth reflects the market's demand: we reached $100M in annual recurring revenue within just 6 years of launching, achieved unicorn status with a $1B+ valuation in 2022, and continue to expand rapidly as one of North America's fastest-growing tech companies. We're creating a $100B+ market opportunity, and we're just getting started. Named one of Forbes America's Best Startup Employers and a Deloitte Technology Fast 500 company, we're building a culture where innovation thrives, collaboration is the norm, and every team member contributes to reshaping how the world understands location. SUMMARY: Placer. ai is seeking a VP, Revenue Marketing to lead the strategy and execution that convert marketing investment into revenue. This person will own Strategic ABM, paid media, SEO/AEO, and the website as a single, integrated demand engine, accountable for qualified pipeline that converts through both Sales and self-serve.
They will also set the standard for how the team operates, embedding AI into core workflows to inform operations at scale. This is a high-accountability role, reporting to the CMO and working in close partnership with Sales, RevOps, Product, and CS. Pipeline, product-qualified conversion and usage are d outcomes, and this person is expected to substantiate performance with rigorous data. RESPONSIBILITIES: - Forecast and own the demand plan: build and maintain a rolling pipeline forecast by channel and segment. - Design and lead the Strategic team's ABM program: define account tiers, map buying committees, and orchestrate coordinated outreach across paid, direct, and sales-assisted channels in partnership with Strategic sales leadership. - Direct paid media strategy: own budget and performance across SEM, paid social, and display, and make disciplined investment decisions grounded in lead quality and pipeline efficiency. - Partner with content on SEO/AEO strategy, bringing conversion and revenue data to keyword, topic, and page prioritization so organic and AI-search investment is judged on pipeline contribution, not just traffic or rankings. - Optimize the full funnel with precision: identify conversion drop-off at each stage, sales-assisted and self-serve alike, and lead the experimentation, page changes, and process improvements required to close the gap. - Partner on product-led growth: work cross functionally to define and act on product-qualified lead signals, connecting self-serve activity to the broader pipeline plan. - Own pipeline and conversion as the measure of success: set and deliver targets for qualified pipeline generated and influenced across both sales-assisted and self-serve motions, anchored to opportunity creation, product-qualified conversion, and win rate. - Own efficiency metrics: track and improve CAC (blended and by channel/segment), pipeline velocity, and marketing-sourced/influenced revenue as a percentage of spend, and use those numbers to make the case for where the budget should and shouldn't go. - Embed AI into the operating model: Claude and MCP-connected data sources to streamline reporting and campaign QA, increasing team output. REQUIREMENTS: - 10+ years of progressive experience in demand generation, growth, or performance marketing, with a track record of owning the function within a B2B SaaS organization that sells through both sales-assisted and self-serve motions.
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