Director, Digital Marketing & Strategy Job at Sarepta Therapeutics, Cambridge, MA

  • Sarepta Therapeutics
  • Cambridge, MA

Job Description

Sarepta Therapeutics seeks a Director of Digital Marketing & Strategy to lead comprehensive digital initiatives across brand, disease education, and patient engagement channels. The role combines strategic oversight with hands-on execution in a regulated biotech environment, requiring deep expertise in digital marketing, social media governance, and healthcare compliance.

Responsibilities

  • Develop and execute integrated digital marketing strategies supporting brand, disease education, patient, caregiver, and HCP objectives
  • Lead paid and organic social media programs including content planning, publishing, moderation, engagement, and performance reporting
  • Create and manage digital content across social channels, websites, email campaigns, and emerging digital platforms
  • Establish measurement frameworks and analyze digital performance data to drive continuous optimization and business impact
  • Manage cross-functional partnerships with Brand Marketing, Regulatory, Legal, Medical, and agency partners on campaign execution

Requirements

  • Bachelor's degree in Marketing, Communications, Business, Digital Media, Life Sciences, or related field
  • 10+ years digital marketing experience in biotechnology, pharmaceutical, healthcare, or highly regulated industries
  • Proven track record developing and executing integrated digital programs in regulated healthcare settings
  • Direct experience managing regulated pharmaceutical social media channels with community moderation and compliance
  • Proficiency with Google Analytics, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, CMS, and SEO platforms
  • Expert-level writing and editing skills to translate complex medical information for diverse audiences
  • Deep understanding of digital governance, social media risk management, and healthcare regulatory requirements

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