Purpose:
Provide content expertise and efficiencies by managing the end-to-end digital activation process for locally and globally created campaigns to drive sales within the adidas North America (NAM) eCommerce channel. Partner with Digital Content Managers, Sr. Manager and Director on assigned campaigns.
Key Responsibilities:
Responsible for execution and testing of content on adidas.com, adidas app, CRM, performance media according to the activation plan
Communicate digital activation plans to cross-functional partners
Align with and gather inputs / approvals from key stakeholders
Interface with Global digital teams, NAM comms teams and our internal creative studio to influence content creation and maintain best practices
Write clear, actionable creative briefs to extend and/or adapt existing campaigns
Provide thorough feedback during content creation process
Execute on digital content best practices
Deliver finished files to Performance Media, CRM, and Content Operations teams on time and in full
Support Digital Managers, Senior Managers, and Director with channel and campaign tasks, as needed
Key Relationships:
Global Marketing, Global Digital, NAM Marketing, NAM eCom, internal creative studio
Knowledge, Skills, and Abilities:
Knowledge of technical and creative aspects of various digital channels
Understanding of eCommerce
Understanding and passion for sports
Fluent in English both verbally and written
Effective communication skills, ability to work in a fast-paced cross functional environment
Proactive problem solver, solution-oriented attitude, and ability to prioritize workload
Ability to understand consumer behavior across the entire digital landscape
Comfortable working with enterprise-level platforms and technologies
Ability to flex and adapt to changing situations
Ability to prioritize high number of tasks with varying workload and importance
Ability to understand content delivery needs, solutions and processes
Ability to understand consumer behavior across the entire digital landscape
Soft Skills:
Drive and commitment to flawless execution of marketing plans, working well under pressure
Highly organized, process and solution-oriented with an attention to detail
Can independently prioritize and manage workload; works well under mix of remote and in-person management
Collaborative by nature. Able to partner with diverse teams and is flexible to variable team dynamics and cultures
Requisite Education and Experience - Minimum Qualifications:
4-year college or university degree preferably in a Marketing discipline
Minimum 2 years of digital marketing experience
eCommerce related experience (either direct or supporting) a plus
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